era Tulum a new Hotel concept in the Mexican Caribbean sea inspired by the beauty of nature, Mediterranean architecture and the simplicity of local materials. Simplicity and its “return to basics” are the roots of this concept of beauty that is imperfect, incomplete: a vision of the world where everything is ephemeral and the individual spirit develops itself within a unique nomadic community.
The brand takes inspiration from archetypical shapes, concept, atmospheres and from the wabi-sabi aesthetic. Colors, shapes and materials are smooth, soft, relaxing, designed to receive and change over time.
